What We Do
Content, automation and controls for manufacturers and software companies that sell to technical buyers.
Industrial Content
We show buyers how your machines and software actually work, so they don't have to read a long, boring text document to understand it.
What We Produce
- 3D cutaway animations that "slice open" a machine or a software dashboard to show exactly how fluids, parts or data move through a system
- Close-up process footage of laser cutting, robotic welding or high-speed sorting, which immediately establishes credibility with parts buyers and procurement officers
- Interviews with your actual software developers and lead engineers, showing the brainpower and strict compliance standards behind your output
- Screen recordings and motion graphics that show how your software solves a specific bottleneck, such as a 30-second Reel of an ERP dashboard managing a live factory floor supply chain
- Carousel graphics comparing "Legacy Process Bottlenecks" with "Optimized Software Results", using specific performance data points
Search & Discovery
Technical buyers search for what they need, not for your company name. We make sure your profile and posts show up when they do.
What We Focus On
- Tuning your profile name, bio and captions around high-intent technical search terms rather than just the company name
- Writing captions that address industry pain points, compliance standards and specific material tolerances, so your posts surface in AI-powered discovery systems and keyword searches
Example Search Terms
Lead Capture & Automation
When a buyer reaches out on Instagram, they get an answer straight away and your sales team gets a qualified lead.
What We Set Up
- Instant document delivery: a buyer messages you and an automated assistant sends technical data sheets, CAD files or product catalogs directly to their inbox or DM
- Qualifying questions: automated messages ask "What volume are you looking to produce?" or "What industry are you in?", filtering out casual browsers and forwarding multi-million-dollar leads directly to your industrial sales team
- CRM integration: Instagram Direct Messages linked to your sales pipeline, so when a prospect comments on a technical piece of machinery, automated chatbots route their data into your internal CRM
- Lead magnets: Instagram Stories and Link-in-Bio spaces promoting valuable industry assets, such as a whitepaper on "The Future of Smart Manufacturing" or a downloadable CAD template, to capture enterprise email addresses
What We Use
Compliance, Assets & ROI
The controls that let an industrial company post with confidence, find its own media and see what the work is worth.
What We Set Up
- Review before publishing: software that lets strict quality-assurance and legal teams review posts before they go live, so no proprietary engineering secrets or confidential client parts are accidentally shown to the public
- Editorial calendars: visual calendars where engineering and compliance teams can preview and approve every post
- Media library: manufacturers have thousands of part numbers, blueprints and project renders. We set up software to organize thousands of gigabytes of media so marketers can find the exact part image they need instantly
- Proof of ROI: Google Analytics alongside Meta Pixel, so you can trace a multi-million dollar manufacturing contract or an enterprise software subscription back to the exact Instagram Reel or Meta ad that started the customer journey
What We Use
How We Work
We keep it simple and straightforward.
1.
Tell Us What You Make
Your products, your buyers, and anything that must never appear in public.
2.
We Produce and Set Up
We create the content and build the messaging, approval and tracking systems around it.
3.
Leads Reach Your Sales Team
Qualified buyers go straight to sales, and you can see which post brought them in.
Got Something Worth Showing?
Tell us what you make and who you need to reach. We'll take care of the rest.
Get Started